#WhyCannes

Why is a tobacco giant featured in the social good program at the
Cannes Lions festival?

Philip Morris, one of the world’s largest cigarette companies, is at the Cannes Lions festival promoting a campaign to convince us they care about health.

Philip Morris has no place in the social good program at the Cannes Lions.

Join Quit Big Tobacco in asking:  #WhyCannes?‍

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Why is #BigTobacco firm Philip Morris part of the “Good” track at the #CannesLions festival, sharing the stage with @UN_Women, @Greenpeace and @WFP? The tobacco industry kills 7 million people/year. #WhyCannes #WhyPhilipMorris https://quitbigtobacco.org/cannes
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#BigTobacco giant @InsidePMI is at the #CannesLions to lure creative talent for their “Unsmoke” campaign. It’s a smokescreen to sell more nicotine products. Do you really want to do big tobacco’s dirty work? #WhyCannes #WhyPhilipMorris https://quitbigtobacco.org/cannes
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#BigTobacco firm @InsidePMI is hosting a session at #CannesLions with musician and pop-culture icon @Wyclef. Why does this feel familiar? Maybe because #BigTobacco has exploited black musicians since the 1950s. #WhyCannes #WhyPhilipMorris #WhyClef https://quitbigtobacco.org/cannes
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This year, the #CannesLions festival is spotlighting #BigTobacco firm Philip Morris for social “good”. What’s so “good” about helping kill 7 million people a year? #WhyCannes #WhyPhilipMorris https://quitbigtobacco.org/cannes
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Why is #BigTobacco firm Philip Morris part of the “Good” track at the #CannesLions festival, sharing the stage with @UN_Women, @Greenpeace and @WFP? The tobacco industry kills 7 million people/year. #WhyCannes #WhyPhilipMorris https://quitbigtobacco.org/cannes
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This year's #CannesLions festival has a special guest in the social "Good" program... #BigTobacco firm Philip Morris @InsidePMI. #WhyCannes? #WhyClef? @Cannes_Lions www.quitbigtobacco.org/cannes

Philip Morris has partnered with rapper Wyclef Jean to promote their latest marketing campaign.

Using Wyclef as a front man is only the latest in the tobacco industry’s shameful history. Big Tobacco has exploited black musicians in their marketing for decades to target youth and people of color.

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The Philip Morris (PMI) session is part of the Lions Good track, a social good category highlighting “life-changing work and initiatives which make the world a better place.”

PMI does not make the world a better place. PMI seeks to hook more customers, especially the next generation, on nicotine and tobacco products.

PMI is at Cannes under the guise of social good.

What is so “good” about PMI?

They don't care about health.

PMI has one of the world’s largest corporate lobbying arms and works to undermine policies to protect people’s health: Inside Philip Morris’ campaign to subvert the global anti-smoking treaty

At the same time they promote “Unsmoke,” a campaign that claims to encourage smokers to quit by switching to their e-cigarette products, PMI launched a brand new, high-tar, high-nicotine cigarette brand.

They target youth, people of color, and low income communities.

A Reuters investigation published in May forced PMI to suspend a global social marketing campaign by revealing a network of young social media influencers promoting PMI’s new IQOS product.

The industry has a dark history of targeting people of color: Tobacco Companies Target Black Teens With Candy-Flavored Cigars

#WhyPhilipMorris?

#WhyClef?

#WhyCannes?

Quit Big Tobacco is a campaign of Vital Strategies.